This logic applies if you’re a small business owner. You’re not going to generate 10x more profit by working 10x as hard. Heck you’re probably not going to make 2x more profit by working 2x as hard. As Seth puts it, “It’s that our systems and our self-talk seduce us into believing that repeating 1x work to exhaustion is a safer path.”
The biggest takeaway I had from it was that I had much more potential to execute than I was allowing myself. With 14 projects in four weeks, there was no time for procrastination and no time for self-doubt or second-guessing. You just had to execute. And what we produced was just as good as if we did those 14 projects over a year. Maybe better. You learn more from getting stuff done than thinking about it. Immersive experiences and full engagement help with that.