Your Business and your Life - Creating the Primary Aim and Strategic Objective in your business.


it all starts with a plan.

The fundamental objective of Mycelium is to make change happen.

You can change the way you work. Or how much you work.

Change your bank account.

Change yourself.

Before you can make a change happen, though, you need to determine which change you’d like to create. You started your business because you wanted to make a change. You had a dream of more.

More money.

More independence.

More recognition.

Where did that dream go? Have you come close to achieving it? Has the dream changed to something else?

think of your dream as the primary aim of your business.

And remember, the point of your business is to serve the other parts of your life, not vice-versa. What is the life you want to lead? How will your business serve that?

The long-term goal you come up with will only be your goal for the next five months. It’s not set in stone. Anytime during Mycelium, after where you've gone, you may have alter or completely change your goal (the goal, after all, is change). Some thoughts:

  • Writing down a goal doesn’t make it less likely to occur. 

  • Writing down a goal doesn’t make it hurt more when you don’t reach it.

  • Sharing a goal with a trusted circle isn’t humiliating.

PART 1: Create three different 5 year goals using the Odyssey Plan from Stanford University’s most popular course, Designing Your Life. Come to your first class ready to discuss the three goals, and which one excites you most.

PART 2: By the end of class, choose one of the goals to create a plan for the next five years. That will become your primary aim for your business and where all of your learning with Mycelium will be targeted towards. To understand goal setting, watch this video of Zig Ziglar’s method here. You can find an outline here. In addition, read up on how to create SMART goals

Your format of the goal for this project should match the format of the 7 steps. The seven steps will become your strategic objectives. They should be a SMART goal as well. Because this is a direct and clear process, you’ll be challenged to:

  1. describe the primary aim that you care about.

  2. hypothesize the strategic objectives that will get you there.

If your goal doesn’t make you a little uncomfortable, it’s probably not big enough to you. But if you don’t know the strategic objectives that will help you achieve your goal, that’s OK. That’s what the next five months are about. Your classmates will be a great resource to you as well.

This method is pretty structured. It's good to learn the whole entire process first, and then you can scale back once you've incorporated a goal-mindset into your daily life. But doing the whole process for a while will help build your muscles.

ACTION: Read the materials linked to above. Before class 1 meets, create your three 5-year plans and bring them to class. Then, in discussions with your group, talk them through. Are the goals worthy of you? Are they unrealistic, designed to give you a place to hide?

The most common initial approach is to pick goals that are:


Grandiose, or


These are all variations on hiding. If a goal feels safely small or safely ridiculous, it’s mostly safe and not much of a goal at all.

After discussing with your group, go off on your own and publish your project.

Start with these prompts:

  • If I think about how I set my priorities....

  • If I want to have a more effective business...

  • If I look at how I spend my time...

  • If I commit myself to raising my standard of living...

  • If I approach my work as an opportunity for self development…

  • If I take full responsibility for my choices and actions...


Use the Ziglar Seven Steps of Goal Setting process to break your primary aim into strategic objectives, and describe the when, and the what, and the who.

Due dates:

Project due: Wednesday at 11:59pm

Comments for fellow students due: Friday at noon

Reflection and execution plan due: Sunday, at noon